Alright, I did notice the higher efficiency vs normal heating towers, that evens things out a bit. I also noticed that liquid rocket fuel is part of this mod, and seems to be the intended way to use them, since you can just slap an assembler on the bottom of the heating tower and deliver rocket fuel to the assembler for heat on demand.
Fluid heating towers are also generally worth putting in spots where you already have pipes carrying fuel you'd want to burn, like in petrochemical processing areas.