Hi, those are really reasonable points.
Due to the way Factorio works, I don't have an option to give my modules some really unique effect, but as you correctly noted, the effect of reducing pollution actually consists of itself and the power consumption of the machine, which is not mentioned in the description and that is not quite obvious. For the time being, I'm considering two options in this regard: either to make ecological modules simply pumped versions of efficiency modules, or to make them a unique type of module used in my air purifier, or both at once.
Anyway, thank you for your feedback.
P.s.: In Factorio there is a stupid limitation, which does not allow, for example, to set a module to reduce pollution by 100%. If it were possible, I would probably have done just that.