They're currently consuming 1600kW, it's because their efficiency is set to 2.5%. Since they are a burner entity, they don't need to use the efficiency rating and it's easier to just set their power consumption directly.
If you want them to consume coal at the same rate as the electric pumpjack consumes it (assuming power comes from boiler/steam engine), then you would want to set them to 180kW consumption. This is because the 90kW of the electric pumpjack comes in at 50% efficiency (that's the boiler's efficiency).
So you can use that as a reference point to determine how much power it should cost.
Pumpjack: 90kW
Water pump (half energy cost): 90kW
Water pump (same energy cost): 180kW
Water pump (1.5x energy cost): 270kW