Here's what you do to change names:

In the mod folder create a folder named "locale"
In the "locale" folder create a foldet named "en" (for english - you could create more folders for other languages if you like to)
In those folders create a .cfg-file. I call it "locale" normally, too.

This one looks like follows:

[recipe-name]
crude-oil-cracking= xxx --fill in the name you want

That's it. This is also used for (e.g.):

[item-name]
[item-description]
[technology-name]
[technology-description]
[fluid-name]

... and so on.

Cheers!